More than 90% of probiotics and foods on shelves do NOT contain the probiotics they claim.How do you know which ones are good and which ones are bad? Moreover, why do you really need probiotics anyhow? We are breaking it down on the show today with the co-founders of Raja Dhir &Ara Katz of Seed Probiotic, a research-backed company on a mission to bring awareness to the myths and truths in probiotic world.
Ara’s breastfeeding experience led her to the microbiome and inspired a personal mission to bring science closer to humans and to pioneer how microbes (probiotics) can impact the health of our bodies, our children, and our planet. A serial entrepreneur, Ara previously Co-Founded and served as CMO of mobile commerce marketplace, Spring (recently sold to Shoprunner), was on the Founding Team of social commerce company, BeachMint (sold to Conde Nast), and advises various companies across health, tech, and consumer, including Violet Grey, Tamara Mellon and, Stadium Goods, which was recently acquired by FarFetch.
Ara has been a fellow at the MIT Media Lab’s Center for Future Storytelling and CCA’s Design MBA program. She was named in Marie Claire’s “The New Guard: The 50 Most Influential Women in America”, listed on Business Insider’s “Silicon Alley Top 100” and “36 Rockstar Women in NYC Tech”, and was recently included in Create + Cultivate’s 100 List for STEM.
She lives in Venice, California with her husband and three-year-old son, Pax–without whom Seed wouldn’t exist. Oh, and she’s the proud owner of several tardigrades who now live at Harvard’s Museum of Natural History.
Raja Dhir Co-Founder & Co-CEO
Raja leads Seed’s research strategy and academic collaborations, clinical trial design, product development, and
intellectual property strategy. He is the architect of the Seed Platform and has unique expertise in translating
scientific research for product development – including patented inventions to stabilize sensitive compounds to
improve human microbiome diversity and inflammatory biomarkers. He’s also the Co-Chair of Seed’s Scientific
Advisory Board where Seed focuses on solving complex ecological problems including honeybee colony collapse,
plastic degradation, and soil fertility through bacteria.
Raja serves on the Editorial Board for the scientific journal, Microbiome, and on the Industry Advisory
Committee for the International Scientific Association for Probiotics and Prebiotics (ISAPP). He’s a member of New York Academy of Sciences (NYAS), the American Society for Microbiology (ASM) and the American Association for the Advancement of Science (AAAS), and is an EIR in Harvard’s Church Lab.